Ford Warriors in Pink
For over 30 years, Ford Warriors in Pink has led the rallying cry that unites breast cancer patients in hope. Providing rides, creating community, and dedicating nearly $140 million to the cause through apparel sales. On the 30th anniversary, we created this video to promote new apparel and the new seatbelt accessory for mastectomy patients, the SupportBelt.
Ford Warriors in Pink during COVID-19
Ford Warriors In Pink teamed up with the Ford Fund to deliver more than 720,000 face masks to breast cancer organizations across the nation to help patients and their families stay safe getting to and from appointments.
Honoring a nurse and patient on TODAY Show
We worked with The TODAY Show to honor a breast cancer patient who has made it her goal to be there for childhood cancer patients as they move through their journey. To thank her for her dedication and bravery in helping others move, we help Erika and her family move with a new Ford Explorer. We also included special packages of masks for her to distribute to the breast cancer community to help them mask up as well.
Warriors in Pink efforts in Ford's channels
Quarterly newsletter promoting the program and apparel
Outdoor
